European Heatwave Hits 40°C, Fueling the Sleep Cooling Economy: 12 High-Demand Products Flying Off Shelves
The 2026 Next Bestseller Guide is a refined product research column launched by STU Cross-Border, dedicated to cross-border platform operations. Its core philosophy is to plan ahead for peak seasons, align with platform policies, and deliver real sales growth. As record-high temperatures sweep across the globe, Europe, Southeast Asia and other regions are witnessing a new consumption boom for heat relief goods. This issue zooms in on the surging Sleep Cooling trend. Drawing on real-time data from Amazon, TikTok Shop, Shopee, Lazada and Google Trends, we break down four top-selling categories: cooling blankets, cooling bedding, cooling pillows and cooling mattress accessories. We further identify 12 high-potential sub-products, alongside platform operation strategies, consumer pain points and bestseller logic. This guide helps cross-border sellers seize Europe’s summer sales window. Market Background Google Trends data shows search volumes for Cooling Blanket, Cooling Bedding and Coolin...